{"id":45391,"date":"2025-06-14T06:14:00","date_gmt":"2025-06-14T02:44:00","guid":{"rendered":"https:\/\/izaco.ir\/?p=45391"},"modified":"2025-06-10T10:45:02","modified_gmt":"2025-06-10T07:15:02","slug":"%d9%be%db%8c%d8%b4%d9%86%d9%87%d8%a7%d8%af-%d8%a7%d8%b1%d8%b2%d8%b4-%d8%a8%d8%b1%d9%86%d8%af","status":"publish","type":"post","link":"https:\/\/izaco.ir\/en\/%d9%be%db%8c%d8%b4%d9%86%d9%87%d8%a7%d8%af-%d8%a7%d8%b1%d8%b2%d8%b4-%d8%a8%d8%b1%d9%86%d8%af\/","title":{"rendered":"\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f[+\u0631\u0648\u0634 \u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0633\u0627\u062e\u062a Brand Value Proposition \u0642\u062f\u0631\u062a\u0645\u0646\u062f]"},"content":{"rendered":"\n<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f (Brand Value Proposition) \u06cc\u06a9 \u062c\u0645\u0644\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627 \u0627\u0646\u062a\u062e\u0627\u0628 \u06cc\u06a9 \u0645\u062d\u0635\u0648\u0644 \u06cc\u0627 \u062e\u062f\u0645\u062a\u06cc \u062e\u0627\u0635\u060c \u0686\u0647 \u0645\u0646\u0627\u0641\u0639\u06cc \u0628\u0647 \u062f\u0633\u062a \u062e\u0648\u0627\u0647\u0646\u062f \u0622\u0648\u0631\u062f. \u0627\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0646\u0634\u0627\u0646 \u0645\u06cc\u200c\u062f\u0647\u062f \u06a9\u0647 \u0686\u0631\u0627 \u062e\u062f\u0645\u062a \u0648 \u0645\u062d\u0635\u0648\u0644 \u0634\u0645\u0627 \u0645\u062a\u0641\u0627\u0648\u062a \u0648 \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u062a\u0631 \u0627\u0632 \u0631\u0642\u0628\u0627 \u0627\u0633\u062a.<\/p>\n\n\n\n<p>\u0627\u06af\u0631 \u0642\u0631\u0627\u0631 \u0627\u0633\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u067e\u0648\u0644 \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u0634\u0645\u0627 \u0628\u067e\u0631\u062f\u0627\u0632\u0646\u062f\u060c \u0634\u0645\u0627 \u062f\u0631 \u0627\u0632\u0627\u06cc \u0622\u0646 \u0686\u0647 \u0627\u0631\u0632\u0634\u06cc \u0628\u0647 \u0622\u0646\u200c\u0647\u0627 \u0645\u06cc\u200c \u062f\u0647\u06cc\u062f\u061f \u0686\u0647 \u0645\u0634\u06a9\u0644\u0627\u062a\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc\u0634\u0627\u0646 \u062d\u0644 \u0645\u06cc\u200c\u06a9\u0646\u06cc\u062f\u061f<\/p>\n\n\n\n<p>&#8220;\u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0646\u06af\u0631\u0627\u0646 \u0645\u0634\u06a9\u0644\u0627\u062a \u0645\u0627 \u0646\u06cc\u0633\u062a\u0646\u062f\u061b \u0622\u0646\u200c\u0647\u0627 \u0641\u0642\u0637 \u0627\u0635\u0631\u0627\u0631 \u062f\u0627\u0631\u0646\u062f \u062a\u0627 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0645\u0645\u06a9\u0646 \u0627\u0633\u062a \u0628\u06cc\u0634\u062a\u0631\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0631\u0627 \u0628\u0647 \u062f\u0633\u062a \u0622\u0648\u0631\u0646\u062f \u0648 \u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u0628\u0647 \u0633\u0645\u062a \u0647\u0631 \u062c\u0627\u06cc\u06cc \u06a9\u0647 \u0627\u0631\u0632\u0634 \u0628\u06cc\u0634\u062a\u0631\u06cc \u0628\u0647 \u0622\u0646\u0647\u0627 \u0628\u062f\u0647\u062f \u062c\u0630\u0628 \u062e\u0648\u0627\u0647\u0646\u062f \u0634\u062f.&#8221; \u2013 Paul Fifield<\/p>\n\n\n\n<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u06cc\u06a9 \u0628\u0631\u0646\u062f\u060c \u0628\u0647 \u0637\u0648\u0631 \u06a9\u0644\u06cc \u0627\u0632 \u062f\u0648 \u0646\u0648\u0639 \u0627\u0631\u0632\u0634 \u062a\u0634\u06a9\u06cc\u0644 \u0634\u062f\u0647 \u0627\u0633\u062a:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0631\u0632\u0634 \u06a9\u0627\u0631\u06a9\u0631\u062f\u06cc (<\/strong><strong>Functional Value<\/strong><strong>):<\/strong> \u0628\u0631 \u0645\u0646\u0627\u0641\u0639 \u0648 \u0648\u06cc\u0698\u06af\u06cc\u200c\u0647\u0627\u06cc \u0639\u0645\u0644\u06cc \u0645\u062d\u0635\u0648\u0644\u0627\u062a \u0648 \u062e\u062f\u0645\u0627\u062a \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0631\u0632\u0634 \u0628\u0631 \u0631\u0648\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0645\u062d\u0635\u0648\u0644 \u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0631\u0627 \u062d\u0644 \u0645\u06cc \u200c\u06a9\u0646\u062f \u06cc\u0627 \u0646\u06cc\u0627\u0632\u06cc \u0631\u0627 \u0628\u0631\u0637\u0631\u0641 \u0645\u06cc \u200c\u0633\u0627\u0632\u062f \u060c \u0645\u062a\u0645\u0631\u06a9\u0632 \u0627\u0633\u062a.<br><br><\/li>\n\n\n\n<li><strong>\u0627\u0631\u0632\u0634 \u0627\u062d\u0633\u0627\u0633\u06cc (<\/strong><strong>Emotional Value<\/strong><strong>):<\/strong> \u0628\u0647 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0639\u0648\u0627\u0637\u0641 \u0645\u0635\u0631\u0641 \u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0645\u06cc \u200c\u067e\u0631\u062f\u0627\u0632\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0631\u0632\u0634 \u0627\u0632 \u0637\u0631\u06cc\u0642 \u062f\u0627\u0633\u062a\u0627\u0646 \u200c\u0633\u0631\u0627\u06cc\u06cc\u060c \u0628\u0627 \u0627\u062d\u0633\u0627\u0633\u0627\u062a \u0648 \u0634\u062e\u0635\u06cc\u062a \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u0628\u0631\u0642\u0631\u0627\u0631 \u0645\u06cc\u200c \u06a9\u0646\u062f.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0622\u06cc\u0627-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0628\u0631\u0646\u062f-\u0641\u0642\u0637-\u0645\u0628\u062a\u0646\u06cc-\u0628\u0631-\u0645\u0634\u062a\u0631\u06cc\u0627\u0646-\u0627\u0633\u062a\">\u0622\u06cc\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0641\u0642\u0637 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0627\u0633\u062a\u061f<\/h3>\n\n\n\n<p>\u062e\u06cc\u0631\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0641\u0642\u0637 \u0628\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0645\u062d\u062f\u0648\u062f \u0646\u0645\u06cc \u200c\u0634\u0648\u062f. \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0647\u0627 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u0646\u062f \u0628\u0631\u0627\u06cc \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0645\u062e\u062a\u0644\u0641\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u0628\u0627 \u0622\u0646\u200c\u0647\u0627 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0627\u0633\u062a\u060c \u062a\u0646\u0638\u06cc\u0645 \u0634\u0648\u0646\u062f.<\/p>\n\n\n\n<p>\u0628\u0631\u0646\u062f\u0647\u0627 \u0646\u0642\u0634 \u0645\u0647\u0645\u06cc \u062f\u0631 \u062c\u0627\u0645\u0639\u0647 \u0627\u06cc\u0641\u0627 \u0645\u06cc \u200c\u06a9\u0646\u0646\u062f \u0648 \u0628\u0627 \u0637\u06cc\u0641 \u06af\u0633\u062a\u0631\u062f\u0647\u200c\u0627\u06cc \u0627\u0632 \u0630\u06cc \u200c\u0646\u0641\u0639\u0627\u0646 (Stakeholders) \u0627\u0632 \u062c\u0645\u0644\u0647 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646\u060c \u062a\u0623\u0645\u06cc\u0646 \u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646\u060c \u0633\u0631\u0645\u0627\u06cc\u0647 \u200c\u06af\u0630\u0627\u0631\u0627\u0646\u060c \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646 \u0648 \u0639\u0645\u0648\u0645 \u0645\u0631\u062f\u0645 \u062f\u0631 \u0627\u0631\u062a\u0628\u0627\u0637 \u0647\u0633\u062a\u0646\u062f. \u0639\u0644\u0627\u0648\u0647 \u0628\u0631 \u0627\u06cc\u0646\u060c \u0628\u0631\u0646\u062f\u0647\u0627 \u0628\u0631 \u062c\u0648\u0627\u0645\u0639 \u0645\u062d\u0644\u06cc \u0648 \u0645\u062d\u06cc\u0637\u200c \u0632\u06cc\u0633\u062a \u0646\u06cc\u0632 \u062a\u0623\u062b\u06cc\u0631 \u0645\u06cc \u200c\u06af\u0630\u0627\u0631\u0646\u062f \u06a9\u0647 \u0645\u0633\u0626\u0648\u0644\u06cc\u062a\u0634\u0627\u0646 \u062f\u0631 \u0642\u0628\u0627\u0644 \u0622\u0646\u0647\u0627 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u200c\u0647\u0627 \u0648 \u0627\u0642\u062f\u0627\u0645\u0627\u062a\u0634\u0627\u0646 \u0627\u0648\u0644\u0648\u06cc\u062a \u062f\u0627\u0634\u062a\u0647 \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<p>\u0627\u0632 \u0622\u0646\u062c\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f\u0647\u0627 \u0645\u0648\u062c\u0648\u062f\u06cc\u062a\u200c\u0647\u0627\u06cc\u06cc \u0647\u0633\u062a\u0646\u062f \u06a9\u0647 \u0628\u0627\u06cc\u062f \u0627\u0632 \u0646\u0638\u0631 \u0627\u0642\u062a\u0635\u0627\u062f\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0628\u0627\u0634\u0646\u062f\u060c \u0637\u0628\u06cc\u0639\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627 \u062a\u0639\u0631\u06cc\u0641 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u0645.<\/p>\n\n\n\n<p>\u067e\u0633 \u0627\u0632 \u062a\u0639\u0631\u06cc\u0641 \u0627\u06cc\u0646 \u0628\u062e\u0634\u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0628\u0631\u0646\u062f \u0646\u06cc\u0632 \u062a\u0646\u0638\u06cc\u0645 \u0648 \u062a\u0639\u062f\u06cc\u0644 \u0634\u0648\u062f. \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0645\u062b\u0627\u0644 \u0645\u06cc\u062a\u0648\u0627\u0646 \u062f\u0631 \u0627\u06cc\u0646 \u0645\u0648\u0631\u062f \u0627\u0632 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u0632\u06cc\u0631 \u0646\u0627\u0645 \u0628\u0631\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u06a9\u0627\u0631\u0641\u0631\u0645\u0627 (Employer Value Proposition &#8211; EVP):<\/strong> \u062a\u0623\u06a9\u06cc\u062f \u0645\u06cc \u200c\u06a9\u0646\u062f \u06a9\u0647 \u0686\u0647 \u0686\u06cc\u0632\u06cc \u06cc\u06a9 \u0634\u0631\u06a9\u062a \u0631\u0627 \u0628\u0647 \u0645\u06a9\u0627\u0646\u06cc \u062c\u0630\u0627\u0628 \u0628\u0631\u0627\u06cc \u06a9\u0627\u0631 \u062a\u0628\u062f\u06cc\u0644 \u0645\u06cc \u200c\u06a9\u0646\u062f. \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0647\u0627 \u0634\u0627\u0645\u0644 \u062c\u0646\u0628\u0647\u200c\u0647\u0627\u06cc\u06cc \u0645\u0627\u0646\u0646\u062f \u0641\u0631\u0647\u0646\u06af \u0633\u0627\u0632\u0645\u0627\u0646\u06cc\u060c \u0645\u0632\u0627\u06cc\u0627\u060c \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u062a\u0648\u0633\u0639\u0647 \u0634\u063a\u0644\u06cc \u0648 \u062a\u0639\u0627\u062f\u0644 \u0628\u06cc\u0646 \u06a9\u0627\u0631 \u0648 \u0632\u0646\u062f\u06af\u06cc \u0627\u0633\u062a.<br><\/li>\n\n\n\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0633\u0631\u0645\u0627\u06cc\u0647 \u200c\u06af\u0630\u0627\u0631 (<\/strong><strong>Investor Value Proposition<\/strong><strong>):<\/strong> \u0628\u0631 \u0628\u0627\u0632\u062f\u0647\u06cc \u0648 \u0645\u0646\u0627\u0641\u0639 \u0628\u0627\u0644\u0642\u0648\u0647 \u0628\u0631\u0627\u06cc \u0633\u0631\u0645\u0627\u06cc\u0647 \u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u062a\u0623\u06a9\u06cc\u062f \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0646\u0648\u0639 \u0627\u0631\u0632\u0634\u060c \u0639\u0645\u0644\u06a9\u0631\u062f \u0645\u0627\u0644\u06cc\u060c \u067e\u062a\u0627\u0646\u0633\u06cc\u0644 \u0631\u0634\u062f \u0648 \u0645\u0632\u0627\u06cc\u0627\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0633\u0631\u0645\u0627\u06cc\u0647\u200c \u06af\u0630\u0627\u0631\u06cc \u062f\u0631 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0647 \u0646\u0645\u0627\u06cc\u0634 \u0645\u06cc\u200c \u06af\u0630\u0627\u0631\u062f.<br><br><\/li>\n\n\n\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0634\u0631\u0627\u06a9\u062a (<\/strong><strong>Partner Value Proposition<\/strong><strong>):<\/strong> \u0645\u062e\u0627\u0637\u0628 \u0622\u0646 \u0634\u0631\u06a9\u0627\u06cc \u062a\u062c\u0627\u0631\u06cc \u06cc\u0627 \u0647\u0645\u06a9\u0627\u0631\u0627\u0646 \u0628\u0627\u0644\u0642\u0648\u0647 \u0647\u0633\u062a\u0646\u062f \u0648 \u0645\u0646\u0627\u0641\u0639 \u0645\u062a\u0642\u0627\u0628\u0644 \u062a\u0634\u06a9\u06cc\u0644 \u06cc\u06a9 \u0634\u0631\u0627\u06a9\u062a \u0631\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc \u200c\u062f\u0647\u062f. \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u062f \u0634\u0627\u0645\u0644 \u062f\u0633\u062a\u0631\u0633\u06cc \u0628\u0647 \u0628\u0627\u0632\u0627\u0631\u0647\u0627\u06cc \u062c\u062f\u06cc\u062f\u060c \u0645\u0646\u0627\u0628\u0639 \u0645\u0634\u062a\u0631\u06a9 \u06cc\u0627 \u0645\u0632\u0627\u06cc\u0627\u06cc \u062a\u06a9\u0646\u0648\u0644\u0648\u0698\u06cc\u06a9\u06cc \u0628\u0627\u0634\u062f.<br><br><\/li>\n\n\n\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u062a\u0623\u0645\u06cc\u0646 \u200c\u06a9\u0646\u0646\u062f\u0647 (<\/strong><strong>Supplier Value Proposition<\/strong><strong>):<\/strong> \u0645\u0632\u0627\u06cc\u0627\u06cc \u0647\u0645\u06a9\u0627\u0631\u06cc \u0628\u0627 \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u062a\u0623\u0645\u06cc\u0646 \u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646 \u0628\u06cc\u0627\u0646 \u0645\u06cc \u200c\u06a9\u0646\u062f\u060c \u0645\u0627\u0646\u0646\u062f \u0634\u0631\u0627\u06a9\u062a\u200c\u0647\u0627\u06cc \u0642\u0627\u0628\u0644 \u0627\u0639\u062a\u0645\u0627\u062f\u060c \u0634\u0631\u0627\u06cc\u0637 \u067e\u0631\u062f\u0627\u062e\u062a \u0645\u0646\u0627\u0633\u0628 \u0648 \u0641\u0631\u0635\u062a\u200c\u0647\u0627\u06cc \u0631\u0634\u062f.<br><br><\/li>\n\n\n\n<li><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u062c\u0627\u0645\u0639\u0647 (<\/strong><strong>Community Value Proposition<\/strong><strong>):<\/strong> \u0628\u0631 \u062a\u0623\u062b\u06cc\u0631 \u0628\u0631\u0646\u062f \u0628\u0631 \u062c\u0627\u0645\u0639\u0647 \u06cc\u0627 \u062a\u0644\u0627\u0634\u200c\u0647\u0627\u06cc \u0645\u0633\u0626\u0648\u0644\u06cc\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u062a\u0645\u0631\u06a9\u0632 \u062f\u0627\u0631\u062f. \u0627\u06cc\u0646 \u0627\u0631\u0632\u0634 \u0634\u0627\u0645\u0644 \u0627\u0628\u062a\u06a9\u0627\u0631\u0627\u062a \u0645\u062d\u06cc\u0637 \u0632\u06cc\u0633\u062a\u06cc\u060c \u0645\u0634\u0627\u0631\u06a9\u062a\u200c\u0647\u0627\u06cc \u062e\u06cc\u0631\u06cc\u0647 \u0648 \u062a\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u062c\u062a\u0645\u0627\u0639\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large is-resized\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1-1024x683.webp\" alt=\"\" class=\"wp-image-45417\" style=\"width:609px;height:auto\" srcset=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1-1024x683.webp 1024w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1-300x200.webp 300w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1-768x512.webp 768w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1-1500x1000.webp 1500w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandvalue_prop-1-1.webp 1536w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0686\u06af\u0648\u0646\u0647-\u06cc\u06a9-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0642\u062f\u0631\u062a\u0645\u0646\u062f-\u0628\u0631\u0627\u06cc-\u0628\u0631\u0646\u062f\u0645\u0627\u0646-\u0628\u0633\u0627\u0632\u06cc\u0645\">\u0686\u06af\u0648\u0646\u0647 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0631\u0627\u06cc \u0628\u0631\u0646\u062f\u0645\u0627\u0646 \u0628\u0633\u0627\u0632\u06cc\u0645\u061f<\/h3>\n\n\n\n<p>\u0631\u0648\u0634\u200c\u0647\u0627\u06cc \u0632\u06cc\u0627\u062f\u06cc \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0648\u062c\u0648\u062f \u062f\u0627\u0631\u062f. \u0645\u0627 \u0628\u0639\u062f \u0627\u0632 \u0628\u0631\u0631\u0633\u06cc \u0645\u0646\u0627\u0628\u0639 \u06af\u0648\u0646\u0627\u06af\u0648\u0646\u060c \u06cc\u06a9 \u0631\u0648\u06cc\u06a9\u0631\u062f \u0633\u0627\u062f\u0647 \u0648 \u06af\u0627\u0645 \u0628\u0647 \u06af\u0627\u0645 \u0631\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0645\u06cc\u200c\u06a9\u0646\u06cc\u0645 :<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u062c\u0627\u06cc\u06af\u0627\u0647-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0628\u0631\u0646\u062f-\u062f\u0631-\u0641\u0631\u0622\u06cc\u0646\u062f-\u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc-\u0628\u0631\u0646\u062f\">\u062c\u0627\u06cc\u06af\u0627\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f<\/h3>\n\n\n\n<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f\u060c \u0639\u0646\u0635\u0631\u06cc \u062d\u06cc\u0627\u062a\u06cc \u062f\u0631 \u0641\u0631\u0622\u06cc\u0646\u062f \u0628\u0631\u0646\u062f\u0633\u0627\u0632\u06cc \u0627\u0633\u062a \u0648 \u0628\u0627\u06cc\u062f \u067e\u0633 \u0627\u0632 \u062a\u06a9\u0645\u06cc\u0644 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0628\u0631\u0646\u062f \u062a\u0648\u0633\u0639\u0647 \u06cc\u0627\u0628\u062f.<\/p>\n\n\n\n<p>\u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u0627\u0648\u0644\u06cc\u0647 \u0634\u0627\u0645\u0644 \u0645\u0648\u0627\u0631\u062f \u0632\u06cc\u0631 \u0647\u0633\u062a\u0646\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0627\u0646\u062c\u0627\u0645 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0648 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627\u06cc \u062c\u0627\u0645\u0639:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0628\u0627\u06cc\u062f \u0641\u0636\u0627\u06cc\u06cc \u0631\u0627 \u06a9\u0647 \u0628\u0631\u0646\u062f \u062f\u0631 \u0622\u0646 \u0641\u0639\u0627\u0644\u06cc\u062a \u0645\u06cc\u200c \u06a9\u0646\u062f\u060c \u0628\u0647 \u062f\u0642\u062a \u0628\u0631\u0631\u0633\u06cc \u06a9\u0646\u06cc\u062f. \u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0634\u0627\u0645\u0644 \u062a\u062d\u0644\u06cc\u0644 \u0645\u062d\u06cc\u0637 \u06a9\u0633\u0628 \u200c\u0648 \u06a9\u0627\u0631\u060c \u0633\u0627\u0632\u0645\u0627\u0646 \u0648 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0647\u062f\u0641 \u0645\u06cc \u0628\u0627\u0634\u062f.<br><br><\/li>\n\n\n\n<li>\u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0628\u0627\u0632\u0627\u0631 \u06af\u0633\u062a\u0631\u062f\u0647 \u0628\u0631\u0627\u06cc \u062f\u0631\u06a9 \u0648\u0636\u0639\u06cc\u062a \u0641\u0639\u0644\u06cc \u0648 \u0634\u0646\u0627\u062e\u062a \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u067e\u06cc\u0634 \u0627\u0632 \u0647\u0631\u06af\u0648\u0646\u0647 \u062a\u0635\u0645\u06cc\u0645 \u200c\u06af\u06cc\u0631\u06cc \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9\u060c \u0636\u0631\u0648\u0631\u06cc \u0627\u0633\u062a.<br><br><br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u062a\u0639\u0631\u06cc\u0641 \u062c\u0648\u0647\u0631 \u0628\u0631\u0646\u062f:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0647\u062f\u0641\u060c \u0686\u0634\u0645\u200c\u0627\u0646\u062f\u0627\u0632\u060c \u0645\u0623\u0645\u0648\u0631\u06cc\u062a \u0648 \u0627\u0631\u0632\u0634\u200c\u0647\u0627\u06cc \u0627\u0635\u0644\u06cc \u0628\u0631\u0646\u062f \u0631\u0627 \u06a9\u0627\u0645\u0644\u0627\u064b \u0648\u0627\u0636\u062d \u0648 \u0634\u0641\u0627\u0641 \u0628\u06cc\u0627\u0646 \u06a9\u0646\u06cc\u062f.<br><br><\/li>\n\n\n\n<li>\u0627\u06cc\u0646 \u06a9\u0627\u0631 \u0628\u0647 \u0634\u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc \u200c\u06a9\u0646\u062f \u062a\u0627 \u0642\u0644\u0628 \u0648 \u0631\u0648\u062d \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0631\u0627 \u0634\u0646\u0627\u0633\u0627\u06cc\u06cc \u06a9\u0646\u06cc\u062f.<br><br><br><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>\u062a\u062f\u0648\u06cc\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u062c\u0627\u06cc\u06af\u0627\u0647\u200c \u06cc\u0627\u0628\u06cc \u0634\u0641\u0627\u0641 \u0628\u0631\u0646\u062f:<\/strong>\n<ul class=\"wp-block-list\">\n<li>\u0645\u0634\u062e\u0635 \u06a9\u0646\u06cc\u062f \u0686\u0647 \u0686\u06cc\u0632\u06cc \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u0631\u0627 \u0645\u0646\u062d\u0635\u0631\u0628\u0647 \u200c\u0641\u0631\u062f \u0648 \u0645\u062a\u0641\u0627\u0648\u062a \u0627\u0632 \u0631\u0642\u0628\u0627 \u0645\u06cc \u0633\u0627\u0632\u062f.<br><br><\/li>\n\n\n\n<li>\u0627\u06cc\u0646 \u0648\u0636\u0648\u062d \u0628\u0631\u0627\u06cc \u0627\u0631\u062a\u0628\u0627\u0637\u0627\u062a \u0645\u0624\u062b\u0631 \u0648 \u062a\u0645\u0627\u06cc\u0632 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u060c \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u0627\u06cc\u0646 \u0645\u0631\u0627\u062d\u0644 \u062a\u0639\u0631\u06cc\u0641 \u0634\u062f\u0646\u062f\u060c \u0645\u06cc\u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u062a\u062d\u0644\u06cc\u0644\u200c\u0647\u0627 \u0648 \u0627\u0637\u0644\u0627\u0639\u0627\u062a \u0628\u0647 \u062f\u0633\u062a \u0622\u0645\u062f\u0647 \u0628\u0631\u0627\u06cc \u0633\u0627\u062e\u062a \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0645\u0634\u062a\u0631\u06cc-\u0645\u062d\u0648\u0631-\u062e\u0648\u062f-\u0631\u0627-\u062e\u0644\u0642-\u06a9\u0646\u06cc\u062f\">\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0645\u0634\u062a\u0631\u06cc \u200c\u0645\u062d\u0648\u0631 \u062e\u0648\u062f \u0631\u0627 \u062e\u0644\u0642 \u06a9\u0646\u06cc\u062f<\/h3>\n\n\n\n<p>\u06a9\u0627\u0631 \u0631\u0627 \u0628\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0645\u0628\u062a\u0646\u06cc \u0628\u0631 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0634\u0631\u0648\u0639 \u06a9\u0646\u06cc\u062f\u061b \u062f\u0631 \u0627\u062f\u0627\u0645\u0647 \u062e\u0648\u0627\u0647\u06cc\u0645 \u062f\u06cc\u062f \u06a9\u0647 \u0686\u0637\u0648\u0631 \u0645\u06cc 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id=\"h-\u06af\u0627\u0645-\u06f2-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0631\u0627-\u062f\u0631-\u06cc\u06a9-\u062c\u0645\u0644\u0647-\u062a\u0639\u0631\u06cc\u0641-\u06a9\u0646\u06cc\u062f\">\u06af\u0627\u0645 \u06f2: \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062c\u0645\u0644\u0647 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0646\u06cc\u062f:<\/h6>\n\n\n\n<p>\u0628\u0631\u0627\u06cc [\u0645\u062e\u0627\u0637\u0628 \u0647\u062f\u0641] \u06a9\u0647 [\u0646\u06cc\u0627\u0632 \u0645\u0634\u062a\u0631\u06cc] \u0631\u0627 \u0645\u06cc \u200c\u062e\u0648\u0627\u0647\u062f\u060c \u0645\u0627 [\u0645\u062d\u0635\u0648\u0644\/\u062e\u062f\u0645\u062a] \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc\u200c\u062f\u0647\u06cc\u0645 \u06a9\u0647 [\u0645\u0646\u0641\u0639\u062a \u0645\u0646\u062d\u0635\u0631\u0628\u0647\u200c \u0641\u0631\u062f] \u062f\u0627\u0631\u062f. \u0628\u0631\u062e\u0644\u0627\u0641 [\u0631\u0642\u0628\u0627]\u060c \u0631\u0627\u0647\u06a9\u0627\u0631 \u0645\u0627 [\u0648\u062c\u0647 \u062a\u0645\u0627\u06cc\u0632 \u06a9\u0644\u06cc\u062f\u06cc] \u0645\u06cc \u0628\u0627\u0634\u062f.<br><\/p>\n\n\n\n<p>\u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<p>\u0628\u0631\u0627\u06cc [\u0645\u0634\u0627\u063a\u0644 \u06a9\u0648\u0686\u06a9 \u067e\u0631\u0645\u0634\u063a\u0644\u0647] \u06a9\u0647 [\u0646\u06cc\u0627\u0632 \u0628\u0647 \u0631\u0627\u0647 \u062d\u0644\u200c\u0647\u0627\u06cc \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u0622\u0633\u0627\u0646 \u0648 \u0645\u0624\u062b\u0631] \u062f\u0627\u0631\u0646\u062f\u060c \u0645\u0627 [\u0645\u06cc\u0644 \u200c\u0686\u06cc\u0645\u067e (Mailchimp)] \u0631\u0627 \u0627\u0631\u0627\u0626\u0647 \u0645\u06cc \u200c\u062f\u0647\u06cc\u0645 \u06a9\u0647 [\u0627\u06cc\u062c\u0627\u062f \u0648 \u0627\u0631\u0633\u0627\u0644 \u06a9\u0645\u067e\u06cc\u0646\u200c\u0647\u0627\u06cc \u0627\u06cc\u0645\u06cc\u0644\u06cc \u062d\u0631\u0641\u0647 \u200c\u0627\u06cc \u0631\u0627 \u0633\u0627\u062f\u0647 \u0633\u0627\u0632\u06cc \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a]. \u0628\u0631\u062e\u0644\u0627\u0641 [\u0646\u0631\u0645\u200c\u0627\u0641\u0632\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc]\u060c \u0631\u0627\u0647\u06a9\u0627\u0631 \u0645\u0627 [\u0628\u0627 \u0637\u0631\u0627\u062d\u06cc \u0628\u0635\u0631\u06cc \u062c\u0630\u0627\u0628 \u0648 \u0631\u0627\u0628\u0637 \u06a9\u0627\u0631\u0628\u0631\u06cc \u062f\u0648\u0633\u062a\u0627\u0646\u0647 \u06a9\u0647 \u062d\u062a\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u0631\u0627\u062f \u0628\u062f\u0648\u0646 \u062f\u0627\u0646\u0634 \u0641\u0646\u06cc \u0646\u06cc\u0632 \u0642\u0627\u0628\u0644 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0633\u062a] \u0645\u06cc \u0628\u0627\u0634\u062f.<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-\u0627\u0632-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0628\u0631\u0627\u06cc-\u062a\u0639\u0631\u06cc\u0641-\u0648\u0639\u062f\u0647-\u0628\u0631\u0646\u062f-\u0627\u0633\u062a\u0641\u0627\u062f\u0647-\u06a9\u0646\u06cc\u062f\">\u0627\u0632 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0627\u06cc \u062a\u0639\u0631\u06cc\u0641 &#8220;\u0648\u0639\u062f\u0647 \u0628\u0631\u0646\u062f&#8221; \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0646\u06cc\u062f<\/h6>\n\n\n\n<p>\u0648\u0639\u062f\u0647 \u0628\u0631\u0646\u062f (Brand Promise) \u06cc\u06a9 \u062a\u0639\u0647\u062f \u0627\u0633\u062a \u0628\u0631\u0627\u06cc \u0627\u0631\u0627\u0626\u0647 \u0627\u0631\u0632\u0634 \u0648 \u062a\u062c\u0631\u0628\u0647 \u200c\u0627\u06cc \u06a9\u0647 \u0628\u0631\u0646\u062f \u062a\u0644\u0627\u0634 \u0645\u06cc\u200c\u06a9\u0646\u062f \u0647\u0645\u06cc\u0634\u0647 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u0634 \u0628\u0647 \u0627\u0631\u0645\u063a\u0627\u0646 \u0628\u06cc\u0627\u0648\u0631\u062f. \u0627\u06cc\u0646 \u0648\u0639\u062f\u0647\u060c \u0627\u0632 \u062c\u0627\u06cc\u06af\u0627\u0647\u200c \u06cc\u0627\u0628\u06cc \u0648 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0646\u0634\u0623\u062a \u0645\u06cc \u200c\u06af\u06cc\u0631\u062f \u0648 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u06cc\u06a9 &#8220;\u0642\u0631\u0627\u0631\u062f\u0627\u062f \u0646\u0627\u0645\u0631\u0626\u06cc&#8221; \u0639\u0645\u0644 \u0645\u06cc \u200c\u06a9\u0646\u062f \u06a9\u0647 \u062f\u0631 \u0622\u0646\u060c \u0628\u0631\u0646\u062f \u0646\u062a\u06cc\u062c\u0647 \u0648 \u062a\u062c\u0631\u0628\u0647 \u062e\u0627\u0635\u06cc \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646\u0634 \u062a\u0636\u0645\u06cc\u0646 \u0645\u06cc \u0646\u0645\u0627\u06cc\u062f.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u062a\u0646\u0638\u06cc\u0645-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f-\u0627\u0631\u0632\u0634-\u0628\u0631\u0646\u062f-\u0628\u0631\u0627\u06cc-\u0633\u0627\u06cc\u0631-\u0645\u062e\u0627\u0637\u0628\u0627\u0646\">\u062a\u0646\u0638\u06cc\u0645 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646<\/h3>\n\n\n\n<p>\u0647\u0646\u06af\u0627\u0645\u06cc \u06a9\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u062e\u0648\u062f \u0631\u0627 \u0628\u0631\u0627\u06cc \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062a\u0639\u0631\u06cc\u0641 \u06a9\u0631\u062f\u06cc\u062f\u060c \u0645\u06cc \u200c\u062a\u0648\u0627\u0646\u06cc\u062f \u0627\u0632 \u0622\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0632\u06cc\u0631 \u0628\u0646\u0627 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0622\u0646 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc \u062f\u06cc\u06af\u0631 \u0628\u0631\u0646\u062f\u062a\u0627\u0646 \u0648 \u0645\u062a\u0646\u0627\u0633\u0628 \u0628\u0627 \u0634\u0631\u0627\u06cc\u0637 \u060c \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f.<br><br>\u0628\u0631\u0627\u06cc \u0645\u062b\u0627\u0644:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646<br><br><\/li>\n\n\n\n<li>\u062c\u0627\u0645\u0639\u0647 \u0648 \u0645\u062d\u06cc\u0637 \u0632\u06cc\u0633\u062a<br><br><\/li>\n\n\n\n<li>\u0633\u0631\u0645\u0627\u06cc\u0647\u200c \u06af\u0630\u0627\u0631\u0627\u0646 \u0648 \u0633\u0647\u0627\u0645\u062f\u0627\u0631\u0627\u0646<br><br><\/li>\n\n\n\n<li>\u062a\u0623\u0645\u06cc\u0646 \u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<br><br><\/li>\n\n\n\n<li>\u0627\u0631\u0627\u0626\u0647 \u062f\u0647\u0646\u062f\u06af\u0627\u0646 \u062e\u062f\u0645\u0627\u062a<br><br><\/li>\n\n\n\n<li>\u0634\u0631\u06a9\u0627 \u0648 \u062a\u0648\u0632\u06cc\u0639 \u200c\u06a9\u0646\u0646\u062f\u06af\u0627\u0646<br><br><\/li>\n\n\n\n<li>\u0646\u0647\u0627\u062f\u0647\u0627\u06cc \u062f\u0648\u0644\u062a\u06cc<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0627\u0632 \u062e\u0648\u062f\u062a\u0627\u0646 \u0628\u067e\u0631\u0633\u06cc\u062f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0622\u06cc\u0627 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0648 \u0648\u0639\u062f\u0647 \u0628\u0631\u0646\u062f \u0628\u0631\u0627\u06cc \u0633\u0627\u06cc\u0631 \u0645\u062e\u0627\u0637\u0628\u0627\u0646 \u06a9\u0644\u06cc\u062f\u06cc \u0628\u0631\u0646\u062f \u0647\u0645 \u0635\u062f\u0642 \u0645\u06cc\u200c \u06a9\u0646\u062f\u061f<br><br><\/li>\n\n\n\n<li>\u0627\u06af\u0631 \u0646\u0647\u060c \u0622\u0646 \u0631\u0627 \u0628\u0631 \u0627\u0633\u0627\u0633 \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062e\u0627\u0635 \u0622\u0646\u200c\u0647\u0627 \u062a\u0646\u0638\u06cc\u0645 \u06a9\u0646\u06cc\u062f.<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-\u0646\u0645\u0648\u0646\u0647-\u0647\u0627\u06cc\u06cc-\u0627\u0632-\u0627\u0631\u0632\u0634-\u0647\u0627\u06cc-\u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc-\u0628\u0631\u0646\u062f-\u0647\u0627\u06cc-\u0645\u0637\u0631\u062d\">\u0646\u0645\u0648\u0646\u0647 \u0647\u0627\u06cc\u06cc \u0627\u0632 \u0627\u0631\u0632\u0634 \u0647\u0627\u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f\u06cc \u0628\u0631\u0646\u062f \u0647\u0627\u06cc \u0645\u0637\u0631\u062d<br><\/h3>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-\u06f1-\u0627\u0648\u0628\u0631-uber-\u0622\u0633\u0627\u06cc\u0634-\u062f\u0631-\u0647\u0631-\u0633\u0641\u0631\">\u06f1. \u0627\u0648\u0628\u0631 (Uber) : \u0622\u0633\u0627\u06cc\u0634 \u062f\u0631 \u0647\u0631 \u0633\u0641\u0631<\/h6>\n\n\n\n<p>\u0634\u0627\u06cc\u062f \u0647\u06cc\u0686 \u0634\u0631\u06a9\u062a \u0641\u0646\u0627\u0648\u0631\u06cc \u062f\u06cc\u06af\u0631\u06cc \u062f\u0631 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647 \u0627\u0648\u0628\u0631 \u060c \u062f\u0631 \u06a9\u0627\u0646\u0648\u0646 \u0633\u062a\u0627\u06cc\u0634 \u0648 \u0627\u0646\u062a\u0642\u0627\u062f \u0628\u0647 \u0635\u0648\u0631\u062a \u0647\u0645\u0632\u0645\u0627\u0646 \u0642\u0631\u0627\u0631 \u0646\u06af\u0631\u0641\u062a\u0647 \u0628\u0627\u0634\u062f . \u0627\u0648\u0628\u0631 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u067e\u0631\u0686\u0645\u062f\u0627\u0631 \u0634\u0631\u06a9\u062a\u0647\u0627\u06cc \u0627\u0633\u062a\u0627\u0631\u062a\u0627\u067e\u06cc \u060c \u0647\u0645\u0648\u0627\u0631\u0647 \u0628\u0627 \u0627\u062a\u0647\u0627\u0645\u0627\u062a \u062c\u062f\u06cc \u0645\u0648\u0627\u062c\u0647 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u061b \u0627\u0632 \u0646\u0627\u062f\u06cc\u062f\u0647 \u06af\u0631\u0641\u062a\u0646 \u062d\u0642\u0648\u0642 \u0627\u0648\u0644\u06cc\u0647 \u0631\u0627\u0646\u0646\u062f\u06af\u0627\u0646 \u062a\u0627 \u0628\u0647\u200c \u06a9\u0627\u0631\u06af\u06cc\u0631\u06cc \u0631\u0627\u0647\u06a9\u0627\u0631\u0647\u0627\u06cc \u067e\u06cc\u0686\u06cc\u062f\u0647 \u0628\u0631\u0627\u06cc \u0641\u0631\u0627\u0631 \u0645\u0627\u0644\u06cc\u0627\u062a\u06cc .<\/p>\n\n\n\n<p>&nbsp;\u0627\u0648\u0628\u0631 \u062f\u0631 \u0648\u0627\u0642\u0639 \u060c \u0686\u0647\u0631\u0647\u200c\u0627\u06cc \u0646\u0645\u0627\u062f\u06cc\u0646 \u0627\u0632 \u0647\u0645\u0627\u0646 \u00ab \u0646\u0648\u0622\u0648\u0631\u06cc \u0648\u06cc\u0631\u0627\u0646\u06af\u0631 \u00bb \u0627\u0633\u062a \u06a9\u0647 \u0628\u0633\u06cc\u0627\u0631\u06cc \u0631\u0627 \u0646\u0633\u0628\u062a \u0628\u0647 \u0641\u0631\u0647\u0646\u06af \u0633\u06cc\u0644\u06cc\u06a9\u0648\u0646 \u200c\u0648\u0644\u06cc \u0628\u062f\u0628\u06cc\u0646 \u06a9\u0631\u062f\u0647 \u0627\u0633\u062a<\/p>\n\n\n\n<p>\u0628\u0627 \u062a\u0645\u0627\u0645 \u0627\u06cc\u0646 \u062d\u0648\u0627\u0634\u06cc \u060c \u0627\u0648\u0628\u0631 \u06cc\u06a9 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0647 \u0634\u06a9\u0644\u06cc \u0627\u0633\u062a\u0627\u062f\u0627\u0646\u0647 \u0628\u0647 \u0633\u0631\u0627\u0646\u062c\u0627\u0645 \u0631\u0633\u0627\u0646\u062f\u0647 \u0627\u0633\u062a : \u062e\u0644\u0642 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0634\u0641\u0627\u0641 \u060c \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0648 \u0645\u0642\u0627\u0648\u0645.<\/p>\n\n\n\n<p><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0627\u0648\u0628\u0631 : \u0633\u0627\u062f\u06af\u06cc \u0645\u062d\u0636 \u060c \u0631\u0627\u062d\u062a\u06cc \u0645\u0637\u0644\u0642<\/strong><\/p>\n\n\n\n<p>\u0647\u0646\u0631 \u0627\u0648\u0628\u0631 \u062f\u0631 \u0627\u06cc\u0646 \u0627\u0633\u062a \u06a9\u0647 \u0628\u062f\u0648\u0646 \u0627\u0634\u0627\u0631\u0647 \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0636\u0639\u0641\u200c\u0647\u0627\u06cc \u0633\u06cc\u0633\u062a\u0645 \u0633\u0646\u062a\u06cc \u060c \u062a\u0645\u0627\u0645 \u0646\u0642\u0627\u0637 \u062f\u0631\u062f\u0646\u0627\u06a9 \u0622\u0646 \u0631\u0627 \u0647\u062f\u0641 \u0645\u06cc\u200c \u06af\u06cc\u0631\u062f \u0648 \u0631\u0627\u0647\u06a9\u0627\u0631 \u0628\u0631\u062a\u0631 \u062e\u0648\u062f \u0631\u0627 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062a\u0646\u0647\u0627 \u06af\u0632\u06cc\u0646\u0647 \u0645\u0646\u0637\u0642\u06cc \u0645\u0639\u0631\u0641\u06cc \u0645\u06cc \u200c\u06a9\u0646\u062f .<\/p>\n\n\n\n<p>\u0633\u0647 \u062c\u0645\u0644\u0647\u200c\u06cc \u06a9\u0644\u06cc\u062f\u06cc \u062f\u0631 \u0648\u0628\u200c \u0633\u0627\u06cc\u062a \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u060c \u062a\u0645\u0627\u0645 \u0641\u0644\u0633\u0641\u0647\u200c\u06cc \u0622\u0646 \u0631\u0627 \u0628\u0647 \u0632\u06cc\u0628\u0627\u06cc\u06cc \u0628\u0647 \u062a\u0635\u0648\u06cc\u0631 \u0645\u06cc\u200c \u06a9\u0634\u062f :<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u0628\u0627 \u0644\u0645\u0633 \u06cc\u06a9 \u062f\u06a9\u0645\u0647 \u060c \u062e\u0648\u062f\u0631\u0648\u06cc\u06cc \u0628\u0647 \u062f\u0646\u0628\u0627\u0644\u062a\u0627\u0646 \u0645\u06cc\u200c \u0622\u06cc\u062f .<br><br><\/li>\n\n\n\n<li>\u0631\u0627\u0646\u0646\u062f\u0647\u200c\u06cc \u0634\u0645\u0627 \u0645\u0642\u0635\u062f \u0631\u0627 \u062f\u0642\u06cc\u0642\u0627\u064b \u0645\u06cc\u200c \u0634\u0646\u0627\u0633\u062f .<br><br><\/li>\n\n\n\n<li>\u067e\u0631\u062f\u0627\u062e\u062a \u060c \u0628\u062f\u0648\u0646 \u0646\u06cc\u0627\u0632 \u0628\u0647 \u067e\u0648\u0644 \u0646\u0642\u062f \u0627\u0646\u062c\u0627\u0645 \u0645\u06cc \u200c\u0634\u0648\u062f .<\/li>\n<\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0647\u0631 \u06cc\u06a9 \u0627\u0632 \u0627\u06cc\u0646 \u0648\u0639\u062f\u0647\u200c\u0647\u0627 \u060c \u067e\u0627\u0633\u062e\u06cc \u0645\u0633\u062a\u0642\u06cc\u0645 \u0628\u0647 \u0645\u0634\u06a9\u0644\u0627\u062a \u0633\u0641\u0631 \u0628\u0627 \u0633\u06cc\u0633\u062a\u0645 \u0633\u0646\u062a\u06cc \u0627\u0633\u062a: \u067e\u0627\u06cc\u0627\u0646 \u062a\u0645\u0627\u0633\u200c\u0647\u0627\u06cc \u0628\u06cc\u200c \u062d\u0627\u0635\u0644 \u0628\u0627 \u0622\u0698\u0627\u0646\u0633 \u200c\u0647\u0627 \u060c \u062e\u062f\u0627\u062d\u0627\u0641\u0638\u06cc \u0628\u0627 \u062a\u0648\u0636\u06cc\u062d \u0686\u0646\u062f\u0628\u0627\u0631\u0647\u200c\u06cc \u0622\u062f\u0631\u0633 \u0628\u0631\u0627\u06cc \u0631\u0627\u0646\u0646\u062f\u0647 \u060c \u0648 \u0631\u0647\u0627\u06cc\u06cc \u0627\u0632 \u062f\u063a\u062f\u063a\u0647\u200c\u06cc \u062f\u0627\u0634\u062a\u0646 \u067e\u0648\u0644 \u0646\u0642\u062f .<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"555\" src=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-2-1024x555.webp\" alt=\"\" class=\"wp-image-45403\" srcset=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-2-1024x555.webp 1024w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-2-300x163.webp 300w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-2-768x416.webp 768w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-2.webp 1068w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0647\u0645\u0647 \u0686\u06cc\u0632 \u062f\u0631 \u062e\u062f\u0645\u062a \u06cc\u06a9 \u0647\u062f\u0641 \u063a\u0627\u06cc\u06cc \u0627\u0633\u062a : 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\u0631\u0642\u06cc\u0628 \u0627\u0635\u0644\u06cc \u200c\u0627\u0634 \u060c \u0644\u06cc\u0641\u062a \u060c \u06cc\u06a9 \u06a9\u0644\u0627\u0633 \u062f\u0631\u0633 \u0628\u0627\u0632\u0627\u0631\u06cc\u0627\u0628\u06cc \u0627\u0633\u062a . \u0628\u0627 \u0648\u062c\u0648\u062f \u062a\u0634\u0627\u0628\u0647 \u062e\u062f\u0645\u0627\u062a \u060c \u062a\u0641\u0627\u0648\u062a \u062f\u0631 \u0627\u0631\u0627\u0626\u0647\u200c \u06cc \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u060c \u062f\u0631 \u062f\u0631\u06a9 \u0645\u0648\u0642\u0639\u06cc\u062a \u0642\u0639\u0644\u06cc \u0627\u0648\u0628\u0631 \u0628\u0647 \u0645\u0627 \u06a9\u0645\u06a9 \u0645\u06cc\u06a9\u0646\u062f .<\/p>\n\n\n\n<p>\u0644\u06cc\u0641\u062a \u062f\u0631 \u0646\u06af\u0627\u0647 \u0627\u0648\u0644 \u060c \u0628\u0627 \u0646\u0645\u0627\u06cc\u0634 \u0645\u0631\u0627\u062d\u0644 \u0633\u0641\u0631 \u0628\u0647 \u0635\u0648\u0631\u062a \u062a\u0635\u0648\u06cc\u0631\u06cc \u060c \u0628\u0647 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\u0641\u0642\u0637 \u0645\u062a\u0639\u0644\u0642 \u0628\u0647 \u0634\u0645\u0627\u0633\u062a \u00bb .<\/p>\n\n\n\n<p>\u0627\u067e\u0644 \u062f\u0631\u06cc\u0627\u0641\u062a\u0647 \u0627\u0633\u062a \u06a9\u0647 \u062f\u0631 \u0628\u0627\u0632\u0627\u0631\u06cc \u0627\u0634\u0628\u0627\u0639 \u0634\u062f\u0647 \u060c \u062a\u0645\u0627\u06cc\u0632 \u0641\u0646\u06cc &nbsp;\u0627\u0645\u0631\u06cc \u067e\u0627\u06cc\u062f\u0627\u0631 \u0646\u06cc\u0633\u062a . \u0627\u067e\u0644 \u0628\u0627 \u062a\u0645\u0631\u06a9\u0632 \u0628\u0631 \u062a\u062c\u0631\u0628\u0647\u200c\u06cc \u06a9\u0644\u06cc \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0627\u0632 \u062f\u0633\u062a\u06af\u0627\u0647 \u060c \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634\u06cc \u062e\u0644\u0642 \u06a9\u0631\u062f\u0647 \u06a9\u0647 \u06a9\u067e\u06cc \u06a9\u0631\u062f\u0646 \u0622\u0646 \u0628\u0647 \u0627\u0646\u062f\u0627\u0632\u0647\u200c\u06cc \u06a9\u067e\u06cc \u06a9\u0631\u062f\u0646 \u0637\u0631\u0627\u062d\u06cc\u200c \u0647\u0627\u06cc\u0634 \u060c \u062f\u0634\u0648\u0627\u0631 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f .<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-3-\u0627\u0633\u0644\u06a9-slack-nbsp-\u0628\u0647\u0631\u0647-\u0648\u0631\u06cc-\u062f\u0631-\u0645\u062d\u06cc\u0637-\u06a9\u0627\u0631\">3. \u0627\u0633\u0644\u06a9 (Slack) &nbsp;: \u0628\u0647\u0631\u0647\u200c \u0648\u0631\u06cc \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631<\/h6>\n\n\n\n<p>\u0645\u06cc\u200c \u06af\u0648\u06cc\u0646\u062f \u0645\u0631\u062f\u0645 \u0628\u0647 \u062f\u0648 \u062f\u0633\u062a\u0647 \u062a\u0642\u0633\u06cc\u0645 \u0645\u06cc\u200c \u0634\u0648\u0646\u062f : \u0622\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0639\u0627\u0634\u0642 \u0627\u0633\u0644\u06a9 \u0647\u0633\u062a\u0646\u062f \u060c \u0648 \u0622\u0646\u0647\u0627\u06cc\u06cc \u06a9\u0647 \u0647\u0646\u0648\u0632 \u0622\u0646 \u0631\u0627 \u06a9\u0634\u0641 \u0646\u06a9\u0631\u062f\u0647 \u200c\u0627\u0646\u062f . \u0627\u0633\u0644\u06a9 \u060c \u0627\u067e\u0644\u06cc\u06a9\u06cc\u0634\u0646 \u0627\u0631\u062a\u0628\u0627\u0637 \u062a\u06cc\u0645\u06cc \u060c \u067e\u062f\u06cc\u062f\u0647\u200c\u0627\u06cc \u0627\u0633\u062a \u06a9\u0647 \u062a\u0639\u0631\u06cc\u0641 \u0647\u0645\u06a9\u0627\u0631\u06cc \u062f\u0631 \u0645\u062d\u06cc\u0637 \u06a9\u0627\u0631 \u0631\u0627 \u0628\u0631\u0627\u06cc \u0647\u0645\u06cc\u0634\u0647 \u062a\u063a\u06cc\u06cc\u0631 \u062f\u0627\u062f .<\/p>\n\n\n\n<p><strong>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0627\u0633\u0644\u06a9 : \u062a\u0645\u0631\u06a9\u0632 \u0639\u0645\u06cc\u0642 \u060c \u0622\u0634\u0641\u062a\u06af\u06cc \u06a9\u0645\u062a\u0631<\/strong><\/p>\n\n\n\n<p>\u0627\u0633\u0644\u06a9 \u0648\u0639\u062f\u0647\u200c\u06cc \u062e\u0648\u062f \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u062c\u0645\u0644\u0647\u200c\u06cc \u0633\u0627\u062f\u0647 \u062e\u0644\u0627\u0635\u0647 \u0645\u06cc\u200c \u06a9\u0646\u062f : \u00ab \u0632\u0646\u062f\u06af\u06cc \u06a9\u0627\u0631\u06cc \u062e\u0648\u062f \u0631\u0627 \u0633\u0627\u062f\u0647 \u200c\u062a\u0631 \u060c \u062f\u0644\u067e\u0630\u06cc\u0631\u062a\u0631 \u0648 \u067e\u0631\u0628\u0627\u0631\u062a\u0631 \u06a9\u0646\u06cc\u062f \u00bb .<\/p>\n\n\n\n<p>\u0628\u0631\u0627\u06cc \u0627\u062b\u0628\u0627\u062a \u0627\u06cc\u0646 \u0627\u062f\u0639\u0627\u06cc \u0628\u0632\u0631\u06af \u060c \u0627\u0632 \u06cc\u06a9 \u062a\u06a9\u0646\u06cc\u06a9 \u0627\u0639\u062a\u0628\u0627\u0631\u0628\u062e\u0634\u06cc \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0627\u0633\u062a\u0641\u0627\u062f\u0647 \u0645\u06cc\u200c \u06a9\u0646\u062f : \u0646\u0645\u0627\u06cc\u0634 \u062a\u0635\u0648\u06cc\u0631\u06cc \u0627\u0632 \u0622\u0632\u0645\u0627\u06cc\u0634\u06af\u0627\u0647 \u062c\u062a \u0646\u0627\u0633\u0627 (JPL) . &nbsp;\u0627\u06cc\u0646 \u0646\u0645\u0627\u06cc\u0634 \u0628\u0635\u0631\u06cc \u0628\u0647 \u0645\u0627 \u0645\u06cc\u06af\u0648\u06cc\u062f \u06a9\u0647 : \u0627\u06af\u0631 \u0627\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631 \u0628\u0631\u0627\u06cc \u0645\u062f\u06cc\u0631\u06cc\u062a \u067e\u06cc\u0686\u06cc\u062f\u06af\u06cc\u200c\u0647\u0627\u06cc \u0627\u0631\u0633\u0627\u0644 \u0631\u0628\u0627\u062a \u0628\u0647 \u0645\u0631\u06cc\u062e &nbsp;\u067e\u0627\u0633\u062e\u06af\u0648 \u0628\u0648\u062f\u0647 \u0627\u0633\u062a \u060c \u067e\u0633 \u0642\u0637\u0639\u0627\u064b \u067e\u0627\u0633\u062e\u06af\u0648\u06cc \u0646\u06cc\u0627\u0632\u0647\u0627\u06cc \u062a\u06cc\u0645 \u0634\u0645\u0627 \u0646\u06cc\u0632 \u062e\u0648\u0627\u0647\u062f \u0628\u0648\u062f .<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><img decoding=\"async\" width=\"617\" height=\"272\" src=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-1.webp\" alt=\"\" class=\"wp-image-45399\" style=\"width:676px;height:auto\" srcset=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-1.webp 617w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-1-300x132.webp 300w\" sizes=\"(max-width: 617px) 100vw, 617px\" \/><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>\u0627\u0645\u0627 \u0628\u0631\u06af \u0628\u0631\u0646\u062f\u0647\u200c\u06cc \u0627\u0633\u0644\u06a9 \u060c \u0642\u0627\u0628\u0644\u06cc\u062a \u00ab \u06cc\u06a9\u067e\u0627\u0631\u0686\u06af\u06cc \u00bb \u0622\u0646 \u0628\u0627 \u0647\u0632\u0627\u0631\u0627\u0646 \u0627\u0628\u0632\u0627\u0631 \u062f\u06cc\u06af\u0631 \u0627\u0633\u062a . \u0627\u0633\u0644\u06a9 \u0628\u0647 \u062c\u0627\u06cc \u0627\u06cc\u0646\u06a9\u0647 \u0628\u062e\u0648\u0627\u0647\u062f \u062c\u0627\u06cc\u06af\u0632\u06cc\u0646 \u0627\u0628\u0632\u0627\u0631\u0647\u0627\u06cc \u0645\u062d\u0628\u0648\u0628 \u0634\u0645\u0627 \u0634\u0648\u062f \u060c \u0622\u0646\u200c\u0647\u0627 \u0631\u0627 \u062f\u0631 \u06cc\u06a9 \u0645\u0631\u06a9\u0632 \u0641\u0631\u0645\u0627\u0646\u062f\u0647\u06cc \u0648\u0627\u062d\u062f \u06af\u0631\u062f \u0647\u0645 \u0645\u06cc\u200c\u0622\u0648\u0631\u062f .<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1006\" height=\"375\" src=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-5.webp\" alt=\"\" class=\"wp-image-45401\" srcset=\"https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-5.webp 1006w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-5-300x112.webp 300w, https:\/\/izaco.ir\/wp-content\/uploads\/2025\/06\/izaco_brandprop-5-768x286.webp 768w\" sizes=\"(max-width: 1006px) 100vw, 1006px\" \/><\/figure>\n\n\n\n<p>\u0634\u0639\u0627\u0631 \u0646\u0647\u0627\u06cc\u06cc \u0627\u0633\u0644\u06a9 \u060c \u00ab \u06a9\u0645\u062a\u0631 \u0645\u0634\u063a\u0648\u0644 \u0628\u0627\u0634\u06cc\u062f \u00bb (Be Less Busy) \u060c \u0686\u06a9\u06cc\u062f\u0647\u200c\u06cc \u062a\u0645\u0627\u0645 \u0641\u0644\u0633\u0641\u0647\u200c\u06cc \u0627\u06cc\u0646 \u0634\u0631\u06a9\u062a \u0627\u0633\u062a . \u0627\u06cc\u0646 \u0634\u0639\u0627\u0631 \u060c \u0648\u0639\u062f\u0647\u200c\u06cc \u067e\u0627\u06cc\u0627\u0646 \u062f\u0627\u062f\u0646 \u0628\u0647 \u0622\u0634\u0641\u062a\u06af\u06cc \u0647\u0627\u06cc \u0633\u0627\u0632\u0645\u0627\u0646\u06cc \u0631\u0627 \u0628\u0647 \u0645\u0627 \u0645\u06cc \u062f\u0647\u062f. &nbsp;\u062a\u062c\u0631\u0628\u0647 \u200c\u06cc \u06a9\u0627\u0631 \u0628\u0627 \u0648\u0628 \u200c\u0633\u0627\u06cc\u062a \u0648 \u062e\u0648\u062f \u0645\u062d\u0635\u0648\u0644 \u0628\u0647 \u06af\u0648\u0646\u0647\u200c\u0627\u06cc \u0637\u0631\u0627\u062d\u06cc \u0634\u062f\u0647 \u06a9\u0647 \u06a9\u0627\u0631\u0628\u0631 \u062f\u0631 \u0647\u0631 \u0644\u062d\u0638\u0647 \u060c \u0627\u062d\u0633\u0627\u0633 \u0631\u0627\u062d\u062a\u06cc \u067e\u0633 \u0627\u0632 \u06cc\u0627\u0641\u062a\u0646 \u06cc\u06a9 \u0631\u0627\u0647\u200c \u062d\u0644 \u0647\u0648\u0634\u0645\u0646\u062f\u0627\u0646\u0647 \u0628\u0631\u0627\u06cc \u06cc\u06a9 \u0645\u0634\u06a9\u0644 \u0642\u062f\u06cc\u0645\u06cc \u0631\u0627 \u0627\u062d\u0633\u0627\u0633 \u06a9\u0646\u062f .<\/p>\n\n\n\n<h6 class=\"wp-block-heading\" id=\"h-\u0648-\u062f\u0631-\u0622\u062e\u0631\">\u0648 \u062f\u0631 \u0622\u062e\u0631<\/h6>\n\n\n\n<p>\u062f\u0631 \u0646\u0647\u0627\u06cc\u062a \u060c \u0628\u0627\u06cc\u062f \u062a\u0623\u06a9\u06cc\u062f \u06a9\u0631\u062f \u06a9\u0647 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u060c \u0635\u0631\u0641\u0627\u064b \u06cc\u06a9 \u0634\u0639\u0627\u0631 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0646\u06cc\u0633\u062a \u061b \u0628\u0644\u06a9\u0647 \u0633\u062a\u0648\u0646 \u0641\u0642\u0631\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0647\u0648\u06cc\u062a \u06cc\u06a9 \u0628\u0631\u0646\u062f \u0631\u0627 \u0627\u0633\u062a\u0648\u0627\u0631 \u0646\u06af\u0647 \u0645\u06cc\u200c \u062f\u0627\u0631\u062f . \u06cc\u0639\u0646\u06cc \u0647\u0645\u0627\u0646 \u0639\u0627\u0645\u0644\u06cc &nbsp;\u06a9\u0647 \u0628\u0647 \u0631\u0648\u0634\u0646\u06cc \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc \u200c\u062f\u0647\u062f \u0686\u0631\u0627 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0645\u06cc\u0627\u0646 \u0627\u0646\u0628\u0648\u0647\u06cc \u0627\u0632 \u06af\u0632\u06cc\u0646\u0647\u200c\u0647\u0627 \u060c \u0628\u0647 \u0634\u0645\u0627 \u0627\u0639\u062a\u0645\u0627\u062f \u06a9\u0646\u0646\u062f .<\/p>\n\n\n\n<p>\u0627\u0645\u0627 \u062f\u0627\u0645\u0646\u0647 \u0646\u0641\u0648\u0630 \u06cc\u06a9 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0642\u062f\u0631\u062a\u0645\u0646\u062f \u0628\u0647 \u0647\u0645\u06cc\u0646 \u200c\u062c\u0627 \u062e\u062a\u0645 \u0646\u0645\u06cc \u200c\u0634\u0648\u062f \u061b \u0627\u06cc\u0646 \u067e\u06cc\u0627\u0645 \u0628\u0627\u06cc\u062f \u062f\u0631 \u0642\u0644\u0628 \u06a9\u0627\u0631\u0645\u0646\u062f\u0627\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u062f\u0644\u06cc\u0644\u06cc \u0628\u0631\u0627\u06cc \u0627\u0641\u062a\u062e\u0627\u0631 \u060c \u062f\u0631 \u0630\u0647\u0646 \u0633\u0631\u0645\u0627\u06cc\u0647 \u200c\u06af\u0630\u0627\u0631\u0627\u0646 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0648\u06cc\u062f \u0628\u062e\u0634 \u0622\u06cc\u0646\u062f\u0647\u200c\u0627\u06cc \u0631\u0648\u0634\u0646 \u060c \u0648 \u062f\u0631 \u0646\u06af\u0627\u0647 \u062c\u0627\u0645\u0639\u0647 \u0628\u0647 \u0639\u0646\u0648\u0627\u0646 \u0646\u0634\u0627\u0646\u0647\u200c\u0627\u06cc \u0627\u0632 \u0627\u0639\u062a\u0628\u0627\u0631 \u0637\u0646\u06cc\u0646\u200c\u0627\u0646\u062f\u0627\u0632 \u0634\u0648\u062f .<\/p>\n\n\n\n<p>&nbsp;\u062e\u0644\u0642 \u0686\u0646\u06cc\u0646 \u062f\u0627\u0631\u0627\u06cc\u06cc \u0627\u0631\u0632\u0634\u0645\u0646\u062f\u06cc \u060c \u06cc\u06a9 \u06af\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc\u06a9 \u0648 \u062d\u06cc\u0627\u062a\u06cc \u0627\u0633\u062a \u06a9\u0647 \u0628\u0627\u06cc\u062f \u067e\u0633 \u0627\u0632 \u062a\u062d\u0642\u06cc\u0642\u0627\u062a \u0639\u0645\u06cc\u0642 \u0648 \u062a\u0639\u0631\u06cc\u0641 \u062f\u0642\u06cc\u0642 \u062c\u0648\u0647\u0631\u0647 \u0648 \u062c\u0627\u06cc\u06af\u0627\u0647 \u0628\u0631\u0646\u062f \u0635\u0648\u0631\u062a \u067e\u0630\u06cc\u0631\u062f . \u062f\u0631 \u0648\u0627\u0642\u0639 \u060c \u0627\u06cc\u0646 \u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0627\u0633\u062a \u06a9\u0647 \u0627\u0633\u062a\u0631\u0627\u062a\u0698\u06cc \u0631\u0627 \u0628\u0647 \u067e\u06cc\u0627\u0645 \u062a\u0631\u062c\u0645\u0647 \u06a9\u0631\u062f\u0647 \u0648 \u0648\u0639\u062f\u0647\u200c\u0627\u06cc \u0631\u0627 \u0634\u06a9\u0644 \u0645\u06cc\u200c \u062f\u0647\u062f \u06a9\u0647 \u0645\u0634\u062a\u0631\u06cc\u0627\u0646 \u062f\u0631 \u0647\u0631 \u0646\u0642\u0637\u0647 \u0627\u0632 \u062a\u0645\u0627\u0633 \u0628\u0627 \u0628\u0631\u0646\u062f \u0634\u0645\u0627 \u060c \u0622\u0646 \u0631\u0627 \u062a\u062c\u0631\u0628\u0647 \u062e\u0648\u0627\u0647\u0646\u062f \u06a9\u0631\u062f .<\/p>\n\n\n\n<p>\u0645\u0646\u0627\u0628\u0639 : <a href=\"https:\/\/www.thebrandingjournal.com\/2024\/08\/brand-value-proposition-definition-methodology\/\">+<\/a><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2016\/04\/27\/value-proposition-examples\">+<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f (Brand Value Proposition) \u06cc\u06a9 \u062c\u0645\u0644\u0647 \u06a9\u0648\u062a\u0627\u0647 \u0648 \u0645\u062e\u062a\u0635\u0631 \u0627\u0633\u062a \u06a9\u0647 \u0628\u0647 \u0645\u0627 \u062a\u0648\u0636\u06cc\u062d \u0645\u06cc\u200c\u062f\u0647\u062f 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[&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":45417,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4959],"tags":[],"class_list":["post-45391","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-4959"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v24.1 (Yoast SEO v24.1) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u067e\u06cc\u0634\u0646\u0647\u0627\u062f \u0627\u0631\u0632\u0634 \u0628\u0631\u0646\u062f \u0686\u06cc\u0633\u062a\u061f[+\u0631\u0648\u0634 \u0647\u0627\u06cc \u06a9\u0627\u0631\u0628\u0631\u062f\u06cc \u0633\u0627\u062e\u062a Brand Value Proposition \u0642\u062f\u0631\u062a\u0645\u0646\u062f] - \u06a9\u0627\u0646\u0648\u0646 \u062a\u0628\u0644\u06cc\u063a\u0627\u062a\u06cc \u0627\u06cc\u0631\u0627\u0646 \u0632\u0645\u06cc\u0646<\/title>\n<meta name=\"description\" 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